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Sat, 14 May



The I AM Experiment, Workshop

The I AM Experiment centers on a series of personal brand visioning workshops for creative practitioners, where they unearth, nurture and grow elements of their personalities while shining a light on their proclivities (super powers), passions and purpose.

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The I AM Experiment, Workshop
The I AM Experiment, Workshop

Time & Location

14 May 2022, 9:00 am – 15 May 2022, 4:00 pm

Arima, 27 Prince St, Arima, Trinidad and Tobago

About the event

The I AM Experiment, 2 Day Workshop

An intense, personal and revealing exercise carried out in a circle of community - The I AM Experiment allows for deep introspection while fortifying creative visioning and setting of missions for ways forward as an artist.

With the aim to facilitate this visioning exercise in multiple countries, engaging multiple cultures, the I AM Experiment will highlight just how similar the creative journey, challenges and wins are for cretives across the globe. "I AM" is building community.

To be held in the For Common Good Room, at East Yard from May 14-15, 2022, from 9am-4pm, each day; This I AM execution consists of two full workshops, for a maximum of ten participants who will work with Kevon to explore themes like:

  •  Finding your personal brand essence
  •  Embracing your proclivity, passion and purpose
  •  Channeling YOU in your work
  •  Creating your personal brand strategy/marketing plan

Declarations and footage from each workshop will eventually come together to form a roving installation in 2022.

Meant to not only be a catalyst for individual creative strategy development, I AM offers an opportunity for for cretives from all walks of life and various stages of their careers to come together in a safe space to explore the stumbling blocks, often times personal, that challenge self expression. I AM, offers the tools to thus explore and find ‘the self.’

Using marketing strategy, language, writing, oral declarations and art exercises, I AM leaves the participant with

an arsenal of tools to tap into and amplify their personal brands.

I AM‘s mission is to empower and inspire creatives to embrace their gifts and innate power to create work that can not only change the world around them but do work that is in total alignment with their individual purpose.

I AM is about focusing creative energy into action, and producing work that expresses who you

are… and changes the world in the process.


  • Be professional creatives (art, fashion, music, fashion etc) of all ages, erhnicities, genders, sexual orientations etc
  • Be in the early, mid or established phase of their creative practice 
  • Come with an open mind and ready to share


Paticipation in the workshop has been partially subsidised through funding provided by Kingston Creative and the American Friends of Jamaica, in the form of the Catapault Grant - which is making possible the documentation of the activity. As such, we are asking for a contribution off TTD $200 which will cover catering and an 'I AM' t-shirt for each participant. Payment instructions will be sent after successful registration.  

About Kevon

"With almost 20 years of local, regional and international work experience in the hospitality, education, creative and non-profit sectors - over the years I've been involved with and led several projects in Trinidad and Tobago and the Caribbean that have provided a foundation for arts and culture practitioners. Passionate about the arts, with a belief in the power of education and mission to connect people; In 2020 I launched a global platform created to support cultural diplomacy, build the capacity of cultural practitioners and promote social change through the arts, aptly dubbed FOR COMMON GOOD. I use my professional experience in marketing and communications and life coach training in my personal brand visioning practice - helping creative practitioners find and amplify the essence of their personal brands. It is this brand visioning work in particular that has been informing my socially engaged art practice dubbed 'The I AM

Experiment." - Kevon Foderingham

For more information email 

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