At the junction of creativity, commerce and social consciousness
In 2021, in the wake of the pandemic, the need to streamline operations and the reality of the instability of donor funding for creative projects like East Yard, the decision was made to transform the project into a service-based and artistic management business, trading as East Yard Enterprises.
Fast forward to now and East Yard Enterprises has become a multi-pronged creative social enterprise, operating in the first instance as a creative consultancy that delivers sustainable and affordable integrated solutions that support non-profits, cultural organizations and social enterprises committed to balancing profit and purpose, who strive to make a difference in the world.
I'm often engaged by local and regional nonprofit organisations to develop and execute creative strategies, events and campaigns that support organisational and programmatic goals for awareness, behavior change and advocacy, while reaching their priority populations.
Disaster Preparedness Campaign
2023 Disaster Preparedness Campaign commissioned by Habitat for Humanity TT
Habitat for Humanity Trinidad and Tobago - December 2022
Rolled out the Actions to Reduce our Contribution to Climate Change (ARC3) awareness campaign which will share information with the general public about: - The causes of climate change; - Effects of climate change on the environment; - Effects of climate change on our physical and mental health; - Staying healthy in a changing climate; - Ways we can reduce our carbon footprint; - Flooding FAQs; - And MORE
Inter-American Institute for Cooperation on Agriculture Delegation in Trinidad & Tobago - July 2022
Managed the regional roll out of - "The Art of Adapting: A Climate Solution Creative Arts Competition", which includes nomenclature, branding, publicity and management of competition elements.
Habitat for Humanity Trinidad and Tobago - February 2022
rolled out Habitat for Humanity TT's, SHElter - A Land Empowerment Campaign for Women which included nomenclature, branding, social media management, publicity, event support and management of a corresponding online petition in support of more private, public, and civil sector facilities, educational opportunities, resources, and programs to be made available for the empowerment of women to become landowners.
Grace Farms Cocoa Products - February 2022
worked on an advertising campaign for Grace Farms Cocoa Products, which consisted of the production of two advertisements and promotional product photography.
The Better Man Expo - June 2021
Commissioned by HAMIL'S 1921 to coordinate - The Better Man Expo - providing virtual event management, marketing roll out and social media management for the event.
NEW FIRE Festival Virtual Eco-Symposium - April 2021
Engaged by the Trinidad and Tobago Bridge Initiative (TTBI) to coordinate the NEW FIRE Festival Virtual Eco-Symposium - providing virtual event management, marketing roll out and social media management for the event.